AKSU Journal of Communication Research (AJCR)
    

2026 Volume 11 No 1

Promoting Indigenous Knowledge Systems for Preservation of Nigerianness: the Catalytic Function of Broadcasting

Uwem Udo AKPAN, PhD; Samuel Samuel UDO-AKAGHA, PhD; Gift Nkechi LAWRENCE, Ph.D


Abstract: Globalisation has affected every facet of life in almost every country such that the shrinking world seems to be monolithic. In the process, indigenous knowledge systems of different societies are threatened with possible extinction. This is the crossroads that many sub-nationalities in Nigeria...


View Full Abstract View Full Paper

Trauma Exposure, Coping Mechanisms and the Mental Health of Journalists in Northern Nigeria: A Conceptual and Theoretical Analysis

David Opeyemi Ogundele, Omolayo Jegede and Kolade Ajilore;


Abstract: Journalists working in conflict-affected societies are exposed to ongoing violence, human suffering and insecurity, so that the risk of injury occurs as a structural condition of news production and not as an episodic occupational hazard. In Northern Nigeria, where insurgency, terrorism, ba...


View Full Abstract View Full Paper

Knowledge and Attitude of Commercial Motorists in South-West Nigeria toward FRSC’s Festive Radio Campaigns and its Influence on Road Safety Knowledge and Practices

Professor Helen Odunola ADEKOYA, Moyinoluwa Precious AJAYI and Dr. Emmanuel IKPEGBU


Abstract: The continuous occurrence of road traffic accidents in Nigeria, especially the sharp increases during festive seasons, is an issue that will always attract the attention of various stakeholders in the road transport sector, especially the general public. The alarming trend, characterised by fre...


View Full Abstract View Full Paper

Perception of Gender Roles Among Undergraduate Students of Abu Zaria: An Analysis of Hausa Series Manyan Mata on Arewa24 Television Station

Habiba Sani Mohammed, PhD., Hashim Muhammad Suleiman, PhD. and Mariya Mustapha


Abstract: This paper investigates the influence of the television long series programme Manyan Mata on undergraduate students' perceptions of gender roles and equality at Ahmadu Bello University, Zaria. The study employed a quantitative survey to collect data from a sample of 154 students. Anchored on t...


View Full Abstract View Full Paper

Third-Person Perception of Political Propaganda on Social Media and Support for Content Regulation in Nigeria

Dr Samaila Balarabe


Abstract: Social media platforms have become central to political communication in Nigeria, particularly during electoral cycles, raising concerns about the spread of political propaganda and its implications for democratic governance. Drawing on Third-Person Effect theory, this study examines how...


View Full Abstract View Full Paper

Influence of Billboard Advertising on Consumers’ Recall, Preference and Patronage of Coca-Cola Soft Drink Brands in Ibadan Metropolis, Nigeria

Daniel NWANMERENI (Ph.D), Kennedy C. M. OBI (Ph.D), Olalekan AYOADE, 1Olanike J. OLUSOLA; Olaolu Olaruku OLAIMOLU; Akintomide AKINBISOYE; & Emmanuel Ayobami AKANBI


Abstract: This study examined the influence of billboard advertising on consumers’ recall, preference, and patronage of Coca-Cola soft drink brands in Ibadan Metropolis, Nigeria, with particular emphasis on the role of strategic billboard placement. Anchored on the Theory of Planned Behaviour and Brand A...


View Full Abstract View Full Paper

Mentorship and Women’s Career Advancement in Public Relations in North Central Nigeria

Achetu Adejor, Assistant Lecturer; Leman Francis Sunday, PhD, Associate Professor & Bulus Comfort, PhD, Senior Lecturer


Abstract: Despite the increasing feminisation of the public relations (PR) profession globally and in Nigeria, women remain underrepresented in leadership positions, particularly in North Central Nigeria where cultural and institutional barriers persist. This study examined mentorship as a strategic mech...


View Full Abstract View Full Paper

Audience Call-In Programmes and Rural Community Development: A Study of Select Communities in Abak Local Government Area

Eneh John Wilson, PhD; Ibanga, Ofonmbuk Titus, PhD & Inyang, Happy Voice


Abstract: This study examined the role of audience call-in programmes in promoting rural community development in select communities in Abak Local Government Area of Akwa Ibom State. The study sought to determine residents level of participation, the contribution of call-in programmes to development of A...


View Full Abstract View Full Paper

Communicating for Behaviour Change on Maternal Health in Northern Nigeria: A Field Report from Dukawa Community in Kano State

Jiddah Hussaini Adamu, Yakubu Ozohu-Suleiman & Adeola Abdullateef Elega


Abstract: This study examined the exposure of men in Dukawa community of Kano State in Northern Nigeria to strategic information, their sources and channels on maternal health, and how the exposure relate to the men’s understanding and possible behaviour change on maternal health. Guided by the Communica...


View Full Abstract View Full Paper

Influence of organisational communication on employee productivity in Uyo Local Government Council, Akwa Ibom State, Nigeria

Daniel Calixtus Akarika, PhD


Abstract: This study examined the influence of organisational communication on employee productivity in Uyo Local Government Council, Akwa Ibom State. The research adopted the survey design with questionnaire as instrument for data collection. The objectives of the study were to identify the prevalent or...


View Full Abstract View Full Paper

Perception of Oil and Gas Industry Greenwashing among Residents of Akwa Ibom State

Ikanke Ime INYANG, Prof. Nevelyn William Batta & Akanimo Christian ATTANG


Abstract: This study examined residents’ awareness and perceptions of corporate greenwashing in the oil and gas industry in Akwa Ibom State, Nigeria, with particular focus on Seplat Energy and Sterling Oil Exploration and Energy Production Company (SEEPCO). Grounded in Social Judgement Theory and Framing...


View Full Abstract View Full Paper

From Victims to Voices: A Feministic Analysis of Women’s Representation in Nigeria’s Counterterrorism Reporting

Dango, E. Salamatu & Taye C. Obateru


Abstract: This research investigated the representation of women in Nigeria’s counter-terrorism reporting and assessed how digital media platforms amplify women’s voices in security reporting. The analysis centred on three Nigerian online news outlets: Daily Trust, The Punch, and the BBC News Pid...


View Full Abstract View Full Paper

Communicating Emerging Science, Technology and Innovation for National Development in a Fragile Polity: Views of Four Scientists

Aniekan Aniefiok Udonquak, & Professor Herbert Batta


Abstract: Most countries of the world have since moved beyond ordinary science and technologies to emerging science and technologies and innovations, Nigerian is still grappling with the implementation of its Science, Technology and Innovation Policy of 2011. This article explores the various opportuniti...


View Full Abstract View Full Paper

Communication Technologies and Indigenous Knowledge Systems in Local Government Administration in Akwa Ibom State

Iniobong Courage Nda, Ph.D, Uduot Archibong Iwok, Ph.D & Kemfon Okon Udom


Abstract: This study – Communication Technologies and Indigenous Knowledge Systems in Local Government Administration in Akwa Ibom State, aimed at ascertaining the communication technologies used in local government administration in Akwa Ibom State, find out existing indigenous knowledge systems, ...


View Full Abstract View Full Paper

Gender Representation In X Posts by Unicef

Abasifreke Idiong, PhD; Ikanke-Abasi George Umana & Maureen Ebele Ogbobeta


Abstract: This study examined gender representation in X posts by UNICEF, focusing on how boys and girls are portrayed across various themes and messaging categories. Utilising a content analysis approach, the research analysed the top posts from UNICEF’s X page between December 1, 2023, and June 1, 2024...


View Full Abstract View Full Paper

Health-Care Providers and Pregnant Women in Primary Health Care Setting in Lafia Local Government Area of Nasarawa State, Nigeria

DAKARE, blessing Rabo & HOSEA Fwangmmun


Abstract: This study examined barriers to effective communication between health-care providers and pregnant women in primary health care facilities in Lafia Local Government Area of Nasarawa State, Nigeria. A descriptive crosssectional survey research design was adopted. The population comprised pregnan...


View Full Abstract View Full Paper

Assesment of Creative and Innovative Advertising in Akwa Ibom State

Eneh John Wilson, PhD


Abstract: This study was motivated on the strength of finding out the outcome of creative and innovative advertising in Akwa Ibom State. These aspects of advertising bring creativity and innovation to the advertising space, encouraging persuasive messages and creative designs from advertising practitione...


View Full Abstract View Full Paper