AKSU Journal of Communication Research (AJCR)

EFFECTIVENESS OF HIV/AIDS TV CAMPAIGNS ON SEXUAL BEHAVIOUR OF YOUTHS IN IKOT EKPENE SENATORIAL DISTRIC

Author:  MATTHEW EMMANUEL AKPAN, PROF. CHURCH SOLOMON AKPAN & ANIEKEME OKON IKON Ph.D

Abstract
This study examined effectiveness of HIV/AIDS TV campaigns on sexual behaviour of youths in Ikot Ekpene Senatorial District. The objectives that underline the study were: to examine the extent of TV campaigns against HIV/AIDs in Ikot Ekpene Senatorial District, determine the level to which TV campaigns against HIV/AIDs have influenced sexual behaviour of youths in Ikot Ekpene Senatorial District, and examine the major challenges faced in TV campaigns against HIV/AIDs in Ikot Ekpene Senatorial District. The survey design was adopted for the study with structured questionnaire as the instrument for data collection. A sample size of 384 was drawn from the total population of of 1,016,700 using the Phillip Meyers formula guide. The sampling techniques employed in the study were the quota and simple random sampling technique. Findings from data collected revealed that: TV campaigns against HIV/AIDs in Ikot Ekpene Senatorial District were highly noticed among the study population; TV campaigns against HIV/AIDs have influenced sexual behaviour of youths in Ikot Ekpene Senatorial District and that inadequate funding is the major challenge faced in TV campaigns against HIV/AIDs in Ikot Ekpene Senatorial District. The study concluded that HIV/AIDS TV campaigns are effective in increasing knowledge and promoting positive attitudes towards HIV/AIDS prevention among youths in Ikot Ekpene senatorial district. The study recommends among others that media organisations and health agencies should sustain and enhance these efforts by incorporating more localized content, interactive programmes, and testimonials from affected individuals.