AKSU Journal of Communication Research (AJCR)

APPRAISAL OF DIAMOND FM’S “LÁWÙJỌ OBÌNRIN” PROGRAMME IN ENHANCING WOMEN'S ENGAGEMENT IN ECONOMIC ACTIVITIES IN OSUN STATE

Author:  ABIOLA TOLUWALASE, OGUNDELE, PROF. CHIKA EUPHEMIA ASOGWA, and DR. STELLA ARIRIGUZOH

Abstract
This study on “Appraisal of Diamond FM's „Láwùjọ Obìnrin‟ programme in Enhancing Women's Participation in Economic Activities in Osogbo, Osun State seeks to investigate the extent of exposure to „Láwùjọ Obìnrin‟ programme, its influence among women in Osogbo and identify factors that impinge on their participation in economic activities. The study was anchored on Uses and Gratification Theory. The survey research was adopted and a sample of 235 was drawn across ten markets in Osogbo. The sample size was calculated using the Survey Monkey online calculator. A multi-stage sampling technique was adopted, including purposive, stratified, and systematic sampling techniques. A structured questionnaire was used to collect data from respondents. The data were analysed using descriptive statistical tools. The study found out that there was a high level of awareness and listenership of „Láwùjọ Obìnrin‟ among respondents. It also revealed that the programme has influenced their participation in economic activities. However, the study recommended that media organisations should increase the awareness of the programmes that hold a significant benefit for the audience‟s the socio-economic life, and more programmes should be developed to focus on delivering practical and actionable content.