AKSU Journal of Communication Research (AJCR)

CRISIS MANAGEMENT AND EVALUATION OF PUBLIC RELATIONS PRINCIPLES OF MULTI-NATIONAL CORPORATIONS IN NIGERIA

Author:  AMBROSE OROBOH UCHENUNU, Ph.D & IGBIAYE TETSOMA (Miss)

Abstract
This study examined the public relations principles applied by Chevron Nigeria Limited - a multinational oil company in crisis management in its host community of Ugborodo in Warri South-West Local Government Area of Delta State. The main objective of the study was to ascertain how Chevron has used corporate public relations to avert communal dispute against its operations in Ugborodo, the host community in Warri South-West Local Government in Delta State. The study reviewed materials relevant to the inputs of public relations in crisis situations, types of crisis, elements of crisis and the approach adopted to integrate the parties at difference. Methodologically, this study employed the survey research using questionnaire as instrument, with situational attribution, and interactional view theories. Findings revealed a negative tilt to adequate use of CSR. In conclusion, Chevron Nigeria failed to check the scorecards of its committee on CSR leaving the host communities neglected, leading to incessant restiveness. Major amongst the six recommendations, is for Chevron Nigeria Limited to adhere strictly to her corporate social responsibilities.