AKSU Journal of Communication Research (AJCR)

DESMOND ONYEMECHI OKOCHA, PhD, AYUBA JOHN RAMADAN & RICHARD OKUJENI, PhD

Abstract: The research paper explored the origins and key concepts of structured-deliberative gossip and political communication by assessing the nature of involvement of government in originating gossip, appraising the use of gossip by government as a probable precursor for policy formulation in N...

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EMMANUEL OMULA, PhD & AGU IKENNA EMMANUEL, PhD

Abstract: The study sought to find out the challenges of democracy and the media, and the effects of these challenges on development. The study was anchored on Development Media Theory.The study adopted Library Research Method. Findings revealed that, corruption, greed and selfishness, weak institutions a...

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GODSWILL AWAJIGAK WALTER, BASSEY ESUK BASSEY, PhD & DANIEL C. AKARIKA, PhD

Abstract: This study examined the influence of radio programmes on the political development of AkwaIbom State. The specific objectives were: to ascertain the extent of exposure of AkwaIbom citizens to radio programmes on Inspiration 105.9 FM and TangSio 102.7 FM; and to find out if radio programmes have i...

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Isioma Christiana Nkenchor

Abstract: This study assessed the effectiveness of development communication techniques in addressing socio-environmental constraints in Degema community of Rivers state. Three research objectives and three corresponding questions guided the study. The study anchored on development media theory. It adopted...

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PRECIOUS IDONGESIT MBA

Abstract: This paper examines the role of the media in health communication campaigns for rural development in Nigeria. The work adopted the qualitative method of inquiry and reviewed key concepts in health communication and the role of the media as critical agents in circulating health communication messa...

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DR OYOKUNYI OTU, DR UDUOT IWOK, & GOODNESS EFFIONG JOHN

Abstract: The study examined the newspaper coverage of small scale enterprises in Akwa Ibom State. The study sought to answer the following research questions: what is the frequency of coverage given to small scale businesses in select local newspapers in Uyo? What is the level of prominence given to Small...

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Prof. NSIKANABASI S. NKANA & FLORENCE N. OKON

Abstract: This study analysed how programming as deployed by select broadcast stations in Uyo, the capital city of AkwaIbom State, Nigeria, engenders audience preference. The objectives of the study include: to find out the programme offerings of broadcast stations in Uyo and to determine the extent to whi...

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Sunday Jessie ANTAI, Bassey Esuk Bassey, PhD & Prof. Church Akpan

Abstract: This study examined the disparity between online newspaper reading habits of male and female civil servants in Akwa Ibom State. The objectives of this study included: to find out the level of awareness of online newspapers among civil servants in Akwa Ibom State; to ascertain the extent of reader...

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RITA, BOSEDEABAMBA, PhD

Abstract: This study examined how the intentionsto make purchases by university students in South- South Nigeria are influenced by celebrity endorsement on social media. The objective of the study was to assess the influence of celebrity brand endorsements on social media on the purchasing decisions of Uni...

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TRIUMPH-ARUCHI ETYEYEN NYONG, PHILOMENA UMOREN (PhD) & PROF.MBUK MBOHO

Abstract: This study examined the influence of Public Relations and Service Quality on Customer Patronage of Chicken Republic Outlets in Uyo, Akwa Ibom State. The objectives of the study included:identifying various public relations services rendered at Chicken Republic outlets in Uyo; examining the infl...

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