AKSU Journal of Communication Research (AJCR)

DORIS A. NWOSU, PhD & AGATHA ORJI-EGWU, PhD

Abstract: This study has highlighted the part played by citizen journalism in the projection of Peter Obi‟s salient qualities that have endeared him to the public and how the role of citizen journalism can make it a fulcrum through which Peter Obi has acquired the large following that has translated into a...

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NODINIM FLORENCE OKON & DR. ERIC GBENEKA GODAM

Abstract: This study was geared towards extrapolating the position of ethics in the present day media practice in Nigeria granted the fact that every discipline has rules and regulations governing it. Media practice the world over is governed by rules and regulations otherwise known as code of ethics. This...

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OKON, EMEM UWEMEDIMO, PROF. MBUK MBOHO & PHILOMENA UMOREN, PhD

Abstract: This study examined the effectiveness of social media and their credibility in political mobilization of the electorate in Akwa Ibom State during the 2023 elections. The objectives of the study included: determining the effect of social media on electorate participation; evaluating the extent of ...

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BASSEY ESUK BASSEY, PhD & JOHN OBONG UFOT

Abstract: This study examined the correlation between social advertising and consumers‟ patronage of shopping products in Akwa Ibom State of Nigeria. The objectives of the study included finding out the level of awareness of advertisements of shopping products on social media among shoppers and business ow...

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OKOYE, MOSES UDEMEZUE, PhD

Abstract: Advertising has been criticised for promoting materialism. It appeals mostly to emotions. At least some critics admitted that persuasive advertising, however, poses a real problem, since some of the persuasive techniques used are intended to by-pass the intellect and rationality, and if successfu...

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TRIUMPH-ARUCHI ETEYEN NYONG, ANIEBO C. SAMSON, PhD & DANIEL C. AKARIKA, PhD

Abstract: This study examined the role of Artificial Intelligence (AI) in enhancing digital marketing in Nigeria. The objectives of the study were: to identify the prominent tools of Artificial Intelligence in digital marketing, examine the level of exposure of Artificial Intelligence tools among digital m...

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DR. ERIC GBENEKA GODAM & DR. SAMUEL KPENU

Abstract: Over the years, industrial disharmonies and irreconcilable infractions between multi-national organisations and hosts communities in the Niger Delta have been a recurrent decimal. This happens as a result of suspicions and accusations by host communities alleging that multi-national organisations...

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UWEMEDIMO EYO OKON, PhD, JEMIMAH T. EKANEM, PhD & EMEM UWEMEDIMO OKON

Abstract: This study examines the perceived effectiveness of traditional media of communication used by crop farmers in Ini Local Government Area of Akwa Ibom State. The objective that guided this study was to determine whether crop farmers in Ini Local Government still utilize the various channels of trad...

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DR. ERIC GBENEKA GODAM, DR. SAMUEL KPENU & OKON, NODINIM FLORENCE

Abstract: Electricity distribution in Nigeria began in 1898 at Marina-Lagos. Some stakeholders believe the over 120 years‟ operation is characterized by customer complaints. The Government attempted a rescue on the 3rd of November, 2013, by unbundling the sector and licensed the Port Harcourt and Benin Ele...

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DR. UDUOT IWOK & ITA, JEDIDIAHAYOMIDE

Abstract: The study, an assessment of fragrances and perfumes as a channel of non-verbal communication among Communication Arts Female Students of University of Uyo, sought among others to ascertain the extent of understanding of fragrances and perfumes among Communication Arts Female Students of Universit...

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